A New Yorker Looks at the Local Community in Inwood Manhattan, from a Marketing Standpoint both “Pre” and “Post” COVID

Inwood Manhattan as a Study in Community Marketing and What Worked as Well as What Did Not

What is Community Marketing?

Community Marketing consists of promotional methods specifically targeting gatherings of people who share something in common. There are communities that consist of hobbyists and others sharing a topic they like, while there can also be communities in the form of families.

Enter the Villain

Regardless of the type and category of Community Marketing there is that which is online, as well as examples of it offline as well. The Pandemic and all that we have faced in a world taken down by COVID.

In-Person Versus Virtual

Online communities flourished because so many were housebound making the computer/phones connection escalate because it provided a method of continuing to interact with communities, despite in-person activities plummeting greatly.

The Mood Can Change Quickly when there is the Presence of Challenges

Inwood Manhattan prior to the virus, was very community oriented in an in-person manner. New parents with their kids sought out other families like them. Interaction was at an all time high just prior to what at first was described as the Coronavirus.

Message Boards, Forums, and social media

All forms of online communication rose in popularity as communities became more active using their computers or phones. Certain kinds of businesses did well because they were digitally oriented, while others that required an in-person forum, did not fare well.

Companies that Pivoted with Digital Transformation Succeeded

Big brands had the budgets to be able to focus on adapting to the new communication restraints and there was a great deal of innovation, whereas if a business was small, it was not as easy for them to create digital solutions to managing their organizations online. Many businesses were functioning at a much lower level than before, and some companies had to close down permanently.

Inwood Manhattan Became a Petri Dish for Big City Meets a Small-Town Feel

Inwood Manhattan, is a neighborhood that although being urban and a part of Manhattan NYC, had a small neighborhood feel as well, likely due in part to being a place where small business entrepreneurs thrived.

What Kind of Businesses Survived in Inwood Manhattan

Like was the case with companies all over the United States, the Inwood Manhattan businesses that were able to adapt to reinvent how their companies were the ones who survived. Those that were unable to make the transition closed.

Impressive Transition for Some Businesses

An area of small business in Inwood Manhattan and other communities where in the physical fitness industry with an emphasis on exercise and the related. Specifically, there was a popular business dance school for kids, as well as another beloved company that offered yoga. COVID impacted both businesses, but one was able to adjust to the restraints brought on by the virus and the other was not.

Successful Adapting to COVID Restraints by Dance School

The business that pivoted was the one offering dance classes for kids. They had built up a strong base of loyal customers and because of this, were able to alert parents to the alternative way of working with them. Classes resumed as normal but with the digital twist. Analyzing the situation, it seemed in part, that parents, who wanted the best for their kids, saw the online classes as an opportunity to bring some degree of normalcy for their children.

Unsuccessful Reinvention by Yoga Studio

Although pre COVID the yoga studio was quite popular and had a good business targeting both adults and kids, their primary audience appeared to be parents more than their children. Though, they did do “camp” for kids. But it seems as though maybe kids were not their primary market. At any rate, although the “camp” approach worked for the Dance Studio, it appeared not to with the Yoga group.

Key to Adapting?

So, it seems as though both nationally and locally, such as in Inwood Manhattan, those businesses that were able to hold on to their core audience by adjusting to the needs of their customers now confined to their homes for a long period of time, where the ones that succeeded. Adjusting to new circumstances is easier said than done.


It takes innovation as well as requires analyzing the needs of the audience. It seems to come down to being clear on the “why” customers are with you and then giving them a new approach to that digitally. And it is interesting to note, that even small businesses, like giant corporations with eCommerce, maintained aspects of their digital approach, even as “normalcy” set in, with more in-person opportunities.

Community Marketing and the COVID Impact

Would You Ever Try to Build a Community?

Bronx News NYC very recently did a post about the importance of community. Inwood Manhattan, although located in Manhattan, is just over the bridge from the Bronx.

Living in Inwood Manhattan has various sub communities, many of them are based on parents and the ages of their children.

The school your kid goes to has a lot to do with who is in your latest community. This is because parents get to know parents if their kids are in the same school as your child is. For example the various communities you will find yourself in as a parent start with Day Care to Pre School to Kindergarten to Elementary School to Middle School and to High School.

Next is college, but we have not reached that point yet with our teen. As we have spoken about often is that here in Inwood Manhattan there are a lot of community supported local entrepreneurial small businesses as well as various folks who are in the arts allows building up their followers.

Get your audience now. Don’t wait. Even if you are an introvert you will be able to come up with a way to make this happen. Whether if you are a small business owner or someone who is trying to make their creativity their career, you need those followers, online and off, to help you move steadily forward.

In the old days, studios spent much money building up their actors as stars. Now companies want you to already be a known entity before they will sign you on. Believe it or not, but the success of your business or artistic pursuits is in direct correlation with how many passionate people you have in your social media or other means of measurement.

If you are someone with a lot of visitors to your website where they buy your products, you in a sense do not need a big business to take you on. This is because you have an audience. Though, it is sometimes true that a deal with the movers and shakers of your audience can be a positive partnership. Be careful though, because it is fairly likely they choose to go with you because of the number of followers you have.

Oops, Talking About Marketing Again…


Yes, Inwood is in Manhattan, and Just Over the Bridge is the Bronx

We know that people sometimes find themselves on this website, without necessarily searching for a blog like this one. And as a result of this, we do try to give people seeing this site for the first time, a quick rundown of what we are doing. Inwood Manhattan is a section of Manhattan that not everyone knows about because it is very North of 42nd Street and Midtown. Inwood is actually a pretty neat place with beautiful parks and resources for residents.

Entrepreneurial Magnet

We are currently writing this post to open the door part way on an educational digital product that we have in development but are by no means certain that we will go public with what we are creating. Inwood Manhattan is a place filled with small business entrepreneurs. Unfortunately, COVID did put out of business some of these shops and retail locations. And we are in touch with the website just over that nearby bridge, Bronx News NYC.

COVID Impact

But there still remains a pretty amazing group of those who are still doing what they are doing, and in a few instances, even flourishing.

New Solutions for Awareness Building

We have empathy for small business owners because we have had several experiences with this area over the years. At the moment we are working on what we are currently calling “Campaigns without Ads.” This just a development name, meaning it might not be the one that we use if we do take steps toward making it and other educational products available.


The concept of this digital info product came from knowing that many entrepreneurs find them to be too expensive and they do not always work. Although we are not suggesting that small business owners stop using this promotional tool entirely, we are just suggesting to owners that having other effective ways of doing things that are low or no expense is worth looking into.

Give Them What They Want

We’ll keep you posted about this either here on this site or others of the approximately 59 sites. If you are a business owner we thank you for being a resource for your community. And if you are developing an entrepreneurial idea, if you have something that people want and you give it to them, the more success you will have.

Yianni Stamas is caught in the middle of a heated dialogue regarding the question “Are you a plan user or a plan loser?”

Earlier Today in Inwood

Yianni Stamas, who is a resident of Inwood Manhattan NYC, talked to us about a discussion that has become heated regarding the subject of this morning’s weekly newsletter. The newsletter subject was “Are you a plan user or a plan loser?

It All Started with Content in the Weekly Email Newsletter

Although Yianni admitted that the newsletter was intended to be a comedic, tongue-in-cheek look at a question, that was perceived by some, as being too favorable toward one side, he feels badly that some were offended by it, which of course was not his intention.

Plan Losers Assert that they are Not Losers

In fact, those who proudly call themselves “plan losers,” see it as downright insulting that they did not get their chance to speak about the benefits of being a plan loser, yet those who consider themselves to be a “plan user” were allowed to go on and on endlessly.

Did “Self-Image” Light the Fire?

The plan loser claim continued to be that the side of the “plan user” received most of this morning’s newsletter content, and by doing so, maybe shut out the chance for some readers who might have wanted to really be plan losers but may have felt forced to become a plan user for reasons of self-image and perception.

Plan Losers will get their Time in Friday’s Newsletter

Plan losers are demanding more coverage in the next edition of the newsletter. Yianni has apologized to all the proud plan losers and said they will get their time in next week’s newsletter edition being blasted in the morning on Friday, July 30th.

Despite Mask Issues, Inwood Manhattan is a Good Neighborhood to Weather the Pandemic Storm

A Good Place to Seek Solace

Although the youth community in our neighborhood seem to have a less than 50% compliance of wearing masks, by all accounts it turns out that Inwood Manhattan has been, and continues to be, a good place to seek refuge from the Pandemic. Yes, nearby Washington Heights has had some of the highest numbers of New Yorkers catching the Coronavirus (as compared to other parts of New York), Inwood has been spared much of that. Inwood has been a place that, even though we have had a few outdoor shootings near our apartment (leading to deaths), we avoided having to undertake the drama and abandonment that more expensive areas (like midtown) did.

Times Square Ghost Town

As I have said numerous times in other blogs, my experience of walking through the ghost town of Times Square for a series of dental appointments, was chilling. All the tourists and locals had vanished. We used to live close to Time Square and I can attest to it prior being packed with people. I used to get frustrated daily with tourists who would, on crowded walkways, literally stop walking with their backs to me, so they could look upward at the billboards and buildings. I always recognized though that these individuals with their purchases helped to keep the area afloat.

Rarely Going Out

Now in our Inwood getaway, month after month, we have remained indoors, only going for the occasional walk to the park, or things such as what I did yesterday which was to mail a letter in the nearby post office bin.

Yianni Stamas, Living in Upper NYC, Takes a Look at Celebrations

A New York Neighborhood

The publication you are reading right now, “Inwood Manhattan,” has for quite some time been bringing you news from areas here in this unusual New York neighborhood.

Today January 6th

Today is known as “Epiphany” in some cultures and countries including Columbia, Austria, Croatia, Columbia, Cyprus, Ethiopia and Poland.

Three Kings’ Day

January 6 is, in some countries, called Three Kings’ Day or the “Feast of the Epiphany.”


Before there was Christmas, Epiphany was celebrated and is one of the oldest Christian feasts, in existence since the end of the second century.

Winter Solstice

Did you know that as early as 1996 BCE, the Egyptians celebrated the winter solstice complete with a tribute to Aeon (one of the orders of spirits, or spheres of being, that came forth from the Godhead). Interestingly enough, this holiday was established prior to the Gregorian calendar’s introduction. How will you celebrate today, January 6th?!

Inwood Manhattan Saved by a Hand?

A Revolution Kicked in the Face?

Why are arts in the USA floundering? Where is the USA Creativity. Where is the Inwood Manhattan creativity for that matter? It could all be so beautiful, but money and lack thereof is what stands in the way of the USA Creativity Revolution.

Birthplace of the City

Inwood of NYC is the area that is on the Northern tip of the island that allegedly is the birth place of the city. There is even a monument to this effect in Inwood Hill Park.

Are you, Well, Listening?

And yet with all the force that could be derived through this fact, the creative will is not strong. People have lost faith in creativity and ultimately don’t believe, don’t participate, lets it die. USA Creative is on its death bed doing it’s best to be heard. Are you listening?!

Things are Getting Worse and Worse

Even way North up here in Inwood Manhattan, “home” is not as safe as it once was. When we first lived here we focused on community. We united the 100 or so families here who had young children as we did at the time with our then toddler daughter. But this is no longer possible. At least not everyone will not come together. There are fractures in the neighborhood and it is very sad.

Most are planning how they will escape New York. We are even semi feeling that way. The hope is there to Save NYC Together like a new website we are developing. But is this really possible with the hate and unrest on the streets?

Everyone is terrified that they are next on the hit list. This is what war looks like in America. Civil war. If we look back at the lyrics in music even twenty or more years, we will see that this revolution has been being planned for a long time and when the opportunity presented itself, it was jumped on.

Now that work and meetings can be done remotely, the rich and those who can afford it, are bailing out in droves.

We’re not sure how much longer we can hold on, or even where we would go if we left. It is near impossible to figure out an alternative as compared to our “Big Apple” of old. But the new is here. And it is violent and unafraid to use this violence. We will hold on as long as we can but if violence hits us directly, we will leave with everyone else.

What is Happening to Inwood? Or, for that Matter, New York?!

A Different Environment

In many ways being in Inwood Manhattan is being isolated a bit from the city at large. It is a very different environment in many ways including its parks and community feel.


But we are not necessarily safe here. In fact there was a murder literally in front of our building a few weeks ago and there have been reports of shootings.

Illegal Activities

It seems that the protesting has lead to violent folks destroying small businesses that in turn has impacted the gangs, making them feel all the more insulated from repercussions if they shoot and kill and do other illegal activities.

What Does the Future  Hold?

So really the protests, the looting and all the killings are a part of the same vicious circle, one prodding on the other. We wish we had more happy news but the series of events that  are happening, even in our precious Inwood, has made us pause and reflect on what our future will be in this neighborhood?

Are the Fireworks a Part of a Conspiracy?


If you live in Upper Manhattan or Harlem or nearby, all you need is to hear the word “Fireworks” and you’re likely to start ranting. What is up with all these explosions going on in our neighborhood of Washington Heights/Inwood in Manhattan, NY?

How the Quality?

The weird thing is that although kids do this kind of thing annually, the quality of their wares this time around have gone up immensely.  While before it used to be a couple of sparklers and a handful of low end firecracker, in the summer of 2020 it’s been very high end product, being set off on a schedule.

The Kids are All Right?

We’ve noted that they generally start at 9:30pm and then continue at least once every hour up until 3am or so. How are the neighborhood kids getting access to these better quality pyrotechnics?

A Prelude to Danger?

Some in our hood think that the police are supplying the kids with the explosives to prove how they are needed to clean up the neighborhood. Or there are those who speculate that maybe it’s the protestors, looters and vandals bringing chaos to the neighborhood so that when real guns start going off, we’ll just think it’s the cherry bombs and so on.

It’s a Mystery

What do I think? I really have no idea. It is a mystery though how the quality of these bursts of flames in the sky as well as the noise pollution it brings can be afforded by those setting them off?! Also, why on a schedule every night?  And how come many, many more than usual. What do you think? Let us know!